You might be missing out. But if you don't build a proper strategy, you'll never know.
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Are Teams Losing Focus? Hire a Marketing Strategist
Working with ever more specialist agencies, marketers can drift off course. A full-time marketing strategist can make sure marketing is aligned with business year-round.
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Design thinking revised.Design thinking is mainly about 'applied research'. This article explores the idea of including elements of 'basic research' to design thinking, to gain a more complete picture of the situation and richer results.
Change your thinking before changing strategy. Do you fly airplanes to carry people, or serve people using airplanes? Change your mindset. Improve mental, business, and measurement models together to transform strategy.
Navigating the dozens of strategy options.Half of all companies have a strategy that doesn't match their environment. The article elaborately describes when to use which strategic approach.
Visualizing your strategy is always a good idea. Hop right back into the tool...