Strong customer centricity is now the standard across industries. Act accordingly.
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The 12 Principles of Agile Management (+ infographic)
Agile Development has been widely adopted by teams. Now it’s time for managers to take Agile to the strategic level.
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Selling marketing to your CEO. Marketing investments can take a while to yield results. This article lists 7 things CMOs can do to get better strategic support and key resources from their CEO.
Transforming marketing through tech. Yet another elaborate report on how to modernize the marketing mix.
Marketers' biggest challenge is creating an efficient mix across channels (41%)
Simply increasing last year's spend is the 2nd most popular allocation practice (27%)
How managers become leaders. New leaders fail because they don't go back into learning mode. To excel in their role, leaders should acknowledge 7 ways in which they differ from managers.
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