If there is no ‘why' behind your ‘how’, don’t fake it. Start strategizing.
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Agile Portfolio Management - Align Tasks With Strategy Agile isn’t just for teams anymore, it is also for managers. To get your entire company hooked on agile, create a coherent, goal-driven Agile strategy.
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Rediscovering the power of focus. This article describes the dangers of mashing the gas pedal while ignoring the steering wheel. Don't follow quarterly trends but create a marketing engine that can ensure ongoing relevance.
MarTech skills as a strategic asset. An extensive report on how to use MarTech to drive revenue and change. It emphasizes the importance of attracting well-rounded marketers with technical expertise.
B2B marketing in 2017 - report. Among other things, this research shows that half of B2B marketers don't document their brand, content or leadgen strategy.
It's time to visualize your strategy, for everyone to see. Hop right back into the tool...