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Boardview Insights #45

Hi there,

You've received this email one day early. This Thursday is King's Day in Amsterdam... so we'll be doing some less-than-strategic activities tomorrow. 

--- Recent posts ---
How to Define Agile Marketing Success
In Agile Development the main ques-tion is “Did we deliver the features?” In Agile Marketing it should be “Did we change customer behavior?”

--- Curated top picks ---
The origins of Agile. This article explains how Agile came to existence; from manufacturing in post-war Japan, to the creation of the Agile Manifesto
2017 Digital Trends report. Adobe spoils us with graphs and stats about the state of Digital

This year's single most important opportunity is 'optimising customer experience', for both agencies and companies...
To 'optimise customer experience', 49% say developing a cohesive plan for future customers is 'most important'... 
Reasons not to change. Here's a picture of often-heard excuses to resist change. Are you sure all of them are valid
Ready to make change happen? Hop right back into the tool...

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