Make sure flamboyant initiatives are aligned with strategy. Work towards a goal.
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11 Persona Templates for Starters Personas help marketers to create better content and customer experiences. Take a five-minute crash course and check out these 11 remarkable Persona templates.
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Beware of marketing specialist bias.CMO's have access to ever more specialist agencies and tools. To keep the complex marketing machine pointed in the right direction, make 'marketing strategy' it's own specialist function.
Content preferences survey report. It's time to revamp your content strategy. Some content types influence buying decisions more than others...
Creating stakeholder buy-in.Today's organizations are very complex ecosystems. Using this comprehensive six-step proces, stakeholders can collectively decide how to innovate the company's value proposition.
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Create your personal goal digest
Generate a personalized infographic in seconds. Get a beautiful overview of your performance. Send it to your team when you outdid yourself.