A fancy sales pitch only goes so far. It's time for a solid strategy.
--- Curated top picks ---
The characteristics of tomorrow's marketing teams. This article combines the fundamentals of both 'agile methodology' and 'lean manufacturing' to predict what future marketing teams will look like.
Marketing performance technologies in 2017. Allocadia has produced some interesting MarTech graphs.
Good old Excel is still the most used marketing performance measurement tool...
Companies that consistently integrate tools are seeing impressive revenue growth...
The strategic thinking manifesto. 67% of managers report their company is bad at developing strategy. This article lists the top 10 strategic challenges, and explains how to become a strategic thinker.
--- New Features ---
Create 'Collections' to focus on what's relevant to you
Keep a close eye on progress while executing strategy. Use 'Collections' to slice and dice through goals. View quarterly goals, Social Media goals, or specific team members' goals, in just seconds.