Boardview Insights #15

Hi there,

We've been featured in a podcast about being value-driven in marketing. Listen to the podcast on your morning commute and arrive at work a better marketer. 

Inspired to do marketing better? Hop right back into the tool: 


--- Recent posts --- 

How to Craft a Bottom-Up Marketing Strategy
Stop wondering what your team is doing and meet your marketing targets. Create self-organizing marketing teams that continuously align their own goals with your strategy.

18 SMART Goal Definitions - a Quick List of the Method’s Benefits
You already know what the acronym stands for. But why use it? In just one sentence, popular sites describe what the SMART goal setting method is and why to use it. What's your favorite?

“An easy way to remember key elements of effective goals” - Oracle

“A way of gradually building capacity to tackle the increasing challenges” - Edutopia

“Designed to provide structure and guidance throughout a project, and better identify
what you want to accomplish” - SmartSheet

etc. etc. etc.

--- Curated top picks ---

How to become value-driven in marketing
Techmarketer has written an article and recorded a podcast about Boardview! Great!

Want to know why 80% of your marketing strategy might be wrong? And how to align marketing goals with company strategy? Read the article or listen to the podcast

How Spotify scaled Agile to over 30 teams
The world's favorite music streaming service has grown rapidly, but remained agile. They use what is in essence a matrix structure, but weighted towards product delivery. Nice!

The Noob Guide to online marketing - infographic
This online marketing infographic is special-er than all others. A timeline illustrates everything you need to do over 24 weeks, in 8 categories, to go from zero to... a lot

Have a great day!

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