Boardview Insights #94

Hi there,

To create something extraordinary, orchestrate many small goals perfectly. 

--- Recent posts ---
The One-Day Marketing Plan Workshop. 
Are you busy crafting your marketing strategy? Here is a tried and tested template to create your marketing plan in just 1 day. Try the Hour-by-Hour Workshop Template yourself.

--- Curated top picks ---
Walker Sands State of Marketing Technology 2018 - report. To create seamless, personalized customer experiences, marketers need ever more creativity and technology.

Most companies assess their MarTech stack holistically every 6 or 12 months...
5 years ago, marketing strategy was mostly driven by creativity. That'll change soon. 

What marketers measure in 2018 - report. Spiceworks published a report that features plenty of stats on marketing goals and metrics. Mighty interesting.

Here's what percentage of companies is measuring different conversion and revenue metrics...
Influencing revenue by acquiring new customers is marketers' top objective...

Hard work vs strategic hard work. People don't buy a products based on how hard an employee worked to make it. Strategic hard work is about finding the best use of your time to create the most value for others. It's an important lesson.

To find out how to add the most value, visualize your strategy. Go to the app:

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