Is your messaging always relevant to users? Let usage data inform business goals.
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Zapier and IFTTT — What’s the Difference? Seamless app integration is bliss. Both Zapier and IFTTT are brilliant in their own way. Learn which one is best suited to your situation and get unashamedly hooked.
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The Agile Maturity Curve. This articlelists some of the most common questions companies have when they want to scale up Agile. Also, it features this wonderful visual. If only it was available in somewhat higher resolution...
2018 Stats on Marketing Strategy and Tech Spend. The people at Conductor published an interesting research report, listing a plethora of martech stats.
Here's how many dashboards marketers need to understand overall performance...
And here's how marketing technology spend will change in 2018...
Rules vs. Rules of Thumb. In complicated situations, simple Rules will likely leave certain conditions unaddressed. People who can work with Rules of Thumb always ask "Why" to gather background info, to make themselves much more valuable.
Visualize your strategy to give employees the background info they need. To the app:
