Boardview Insights #76

Hi there,

In business, knowing where you are is quite an achievement. Let data inspire strategy

--- Recent posts ---
Move Your Buyer Personas Up The Maslow Pyramid
Exceed revenue goals by moving your content up the Maslow pyramid. Send every Persona an irresistible message.

--- Curated top picks ---
2017 Marketing Technology ROI report. Ascend2 published a report boasting plenty of stats surrounding MarTech return on investment.

Most important objectives of MarTech are...
MarTech almost always has a positive influence on marketing ROI... 
93% say a positive ROI on new MarTech tools should be achieved within a year...
A different take on Design Thinking. While the design of this blog post itself isn't necessarily human-centric, it does feature a graphic that depicts a fresh view on the Design Thinking process.
Strategies that aren't actually strategies. Don't just present some abstract objectives, but communicate how you are going to achieve goals together with the team. Present a clear set of choices on what (NOT!) to do, or your strategy will fail.

Visualize and communicate how you're going to achieve your objectives. To the tool!

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