Boardview Insights #70

Hi there,

Agile is like a box of chocolates, you never know what you're gonna get... but it's usually more than you expect. 

--- Recent posts ---

The Agile Marketing Plan is Here 
Prevent your marketing plan from becoming outdated before the execution starts. Set up a goal-tree structure and update your agile marketing plan every week.

--- Curated top picks ---
When Marketing Is Strategy. Don't think "what else can we produce", but "what else can we do for customers". Companies can use downstream activities to upend traditional strategy and accumulate a competitive advantage over time
The 2017 State of Digital Transformation - report. Ever more companies are investing in growth strategies, but few can make their ambitions a reality. This report boasts all the stats you need to do digital transformation better

Key drivers of digital transformation are...
Departments responsible for digital transformation are...
Digital initiatives on companies' short-term roadmap are...
A Refresher On Marketing ROI. A quick but informative look at the benefits of calculating MROI, challenges in measuring it, and the most common MROI mistakes. 

Let everyone know which 'R' you're after. Visualize your strategy. Go to the app!

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