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Boardview Insights #62

Hi there,

Is your market positioning specific enough? Find your focus. 

--- Recent posts ---
AARRR Pirate Metrics for Startups - Grow Revenue
Supercharge the bottom of your funnel and drive revenue using Pirate Metrics. If users like what you TELL and like what you SELL, you hit the jackpot.

--- Curated top picks ---
Embracing 'minimal viable transformations'. Business model innovation is now more important than product or service innovation. This article urges us to start improving business models iteratively, focusing on in-process learning. Fascinating!
The state of pipeline marketing in 2017. Bizible spoils us with an impressive bunch of stats related to the entire marketing funnel, rather than just the top. 

Marketing goals are generally well aligned with broader business objectives...
Marketers whose goals align to broader business objectives are more likely to expect budget increases...
How new leaders can send the right signals. Recently promoted managers need to be clear and direct in terms of what they think, what they say, and how they show up. How to make that happen? Take a guess... or read it here

A good first step in creating clarity is visualising your strategy. Hop back into the tool!

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