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Boardview Insights #58

Hi there,

Exciting new things happen (almost) every day. Update goals to seize opportunities. 

--- Recent posts ---
Rich Marketer, Poor Marketer

The bestselling book “Rich Dad, Poor Dad” is about personal finance, but it applies to marketing too.
Here are 13 one-liners explaining what marketers should learn from the book.

--- Curated top picks ---
Customer experience mapping. Breakthrough innovation starts with mapping how well your company meets customer needs in every journey stage. This attractive graph also depicts customer emotion for every touchpoint
Marketing automation maturity report. LeadMD has asked 2000 companies about their marketing automation practices. Measuring funnel performance is difficult, and employees with digital experience are scarce, but budgets are rising

Top organizational goals for the coming year are ("'choose top 3")...
And shockingly, not measuring marketing performance is the most popular 'method'...
The 'Board' you need for digital. When paired with veterans, new directors don't necessarily need prior board experience. Newcomers do need both a digital mindset and strong operational capabilities to really re-engineer the organization

Ready to take a CEO's perspective on strategy? Hop right back into the tool...

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