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Boardview Insights #54

Hi there,

Catching customer attention is becoming ever harder. Align your marketing initiatives

--- Recent posts ---
Use Agile Goals To Super-charge Performance Culture

The performance-driven culture of goal setting does not lead to good strategy execution. Allow staff to experiment with ‘agile goals’ to fully ‘understand’ the strategy.

--- Curated top picks ---
Squiz 'State of Marketing Technology' report. The martech industry is booming, and it isn't showing any signs of slowing down

MarTech enables the marketing department to become (much) more strategic...
Reasons for misalignment between marketing's goals and C-suite goals are..
And MarTech has caused KPIs to become more ROI focused...
The three pillars of digital success. Digital transformation isn't a skin-deep, temporary project. Build cross-functional teams, use customer-centric metrics, and pay rigorous attention to customer experience to breed lasting success.
A 'Growth Hacking' addition to a Lean Startup graphic. We featured the original graphic before, but this addition makes the whole thing even better. If only I knew which blog post this marvelous picture came with... 
Ready to visualize your growth strategy? Hop right back into the tool...

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