Boardview Insights #53

Hi there,

Nothing is perfect the first time. Go agile to improve your marketing plan continuously

--- Recent posts ---
How to Estimate in Agile Marketing
You want to create value as fast as possible. But how do you calculate “value”? And what is considered “fast”? If you don’t know...
let’s estimate

--- Curated top picks ---
Relearning the art of asking questions. 75% of kids' dialogue is comprised of questions, falling to only 20% for adults. This article encourages you to ask more questions, and explains when to ask which type of question.
Salesforce's 2017 'State of Marketing' report. The rising flood of available customer data changes how marketing functions in the broader organization.

Aligning marketing roles to a customer journey strategy is advisable...
Top teams are happier with the collaboration between marketing and other departments...
3 MarTech trends executives should consider. Among other things, this article emphasizes the importance of flexible tech. Superior solutions use open, well-documented, and flexible APIs, and seamlessly plug into a proprietary ecosystem.

Before picking tools, sort out your strategy. Hop back into the tool...

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