Boardview Insights #47

Hi there,

Do your messages really change customer behavior? Measure goal achievement. 

--- Recent posts ---
Hey Agile Marketer, How Many Teams Are You In?
Agile marketers tend to participate in numerous scrum teams per sprint. Here is why you should never join more than six at the same time.

--- Curated top picks ---
4 things to say to new employees. On day one, good bosses explain how employee effort adds value to the company, and they plan small tasks to create a sense of accomplishment, among other things
The state of digital marketing. SilverTech shows us how marketers are organizing digital initiatives in 2017

Top challenges for the coming year will be....
And the most used marketing team effectiveness measures are... 
The elements of consumer value. A marvelous study extending Maslow's hierarchy of needs. When products or services deliver more of the 30 fundamental elements of value, customer loyalty and revenue grows.
Ready to structure your strategy to maximize value? Hop right back into the tool...

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