Boardview Insights #28

Hi there,

Mobile is everywhere. Everything is mobile.

--- New Features --- 
Check out our new Goal Wizard

It doesn't get easier than this. We added 153 best practice KPIs and 166 marketing tactics for you to pick. Log into your Boardview app to find them at your finger tips. Time to get inspired.


--- Recent posts --- 
The ‘Hypothesis-Driven’ Marketing Strategy

The best way to have a good idea is to have a lot of ideas. Continually test and refine a network of hypotheses to keep marketing relevant.
--- Curated top picks ---
Agility is not a replacement for strategy. Many marketing departments want to go agile, but they lack strategy and direction. To guide agility in the right direction, make sure you have solid objectives and customer personas
The role of Marketing Technologists in digital transformation. The profession of marketing technologist is evolving
The same report shows that marketing technologists still have quite some digital transformation obstacles to overcome...
First, let’s fire all the managers. A clickbaity title to an otherwise very thorough article on the benefits and creation of self-managing organizations
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