It doesn't get easier than this. We added 153 best practice KPIs and 166 marketing tactics for you to pick. Log into your Boardview app to find them at your finger tips. Time to get inspired.
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The ‘Hypothesis-Driven’ Marketing Strategy
The best way to have a good idea is to have a lot of ideas. Continually test and refine a network of hypotheses to keep marketing relevant.
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Agility is not a replacement for strategy. Many marketing departments want to go agile, but they lack strategy and direction. To guide agility in the right direction, make sure you have solid objectives and customer personas.