Boardview Insights #27

Hi there,

Digital is the new normal. Act accordingly. 

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Digital is going in-store. Tech startups are outfitting retailers with a plethora of tools to bridge the gap between physical and digital shopping. 

The MarTech landscape in numbers. Walker Sands and Chief Martech have researched the relationship between martech innovation and adoption.

They asked marketers how fast they think the martech landscape is evolving, versus how fast their companies are adopting new technologies...

Meanwhile, 'better strategy' is key to fully leveraging the martech stack...

The growing influence of marketers. Technology-enabled insight causes marketers to play a bigger role in sales. CMOs can build influence by driving alignment around the firm’s purpose, and connecting individuals across functions.  

Now it's your turn to drive alignment around the firm's purpose...

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