What are the common elements of Persona templates? Our research shows there are 7 key items.
71% of the marketing objectives are incomplete. Use this simple checklist to make your marketing plan, goals and objectives rock solid.
There are many ways to set goals and to manage goals. We selected 5 popular ones for a closer look; MBO, OGSM, SMART, KPI and OKR.
Save 20%-40% of your operational marketing resources. Start aligning your strategic goals with tactical and operational objectives. Avoid these 5 mistakes.
The market for marketing technology can be overwhelming. These three overviews set you off in the right direction to build your long list of vendors.
Like a Triathlon, Marketing is a multisport. Here are three valuable lessons you can learn to reach an extreme goal, lying far beyond the horizon.
All too often there is a misalignment between the marketing objectives and the KPIs implemented. Here are two examples from my own projects.