26 Nov '15
7 Things Persona Templates Tell You to Fill Out

What are the common elements of Persona templates? Our research shows there are 7 key items.

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18 Nov '15
5 Simple Building Blocks to Create Rock-Solid Marketing Objectives

71% of the marketing objectives are incomplete. Use this simple checklist to make your marketing plan, goals and objectives rock solid.

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12 Nov '15
Goal Management Methods - A 5-minute Crash Course on 5 Classics

There are many ways to set goals and to manage goals. We selected 5 popular ones for a closer look; MBO, OGSM, SMART, KPI and OKR.

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10 Nov '15
Goal-Setting - How to Avoid 5 Common Mistakes

Save 20%-40% of your operational marketing resources. Start aligning your strategic goals with tactical and operational objectives. Avoid these 5 mistakes.

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02 Nov '15
How to Find the Needle in the MarTech Stack

The market for marketing technology can be overwhelming. These three overviews set you off in the right direction to build your long list of vendors.

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01 Nov '15
What Marketers Should Learn From Triathletes

Like a Triathlon, Marketing is a multisport. Here are three valuable lessons you can learn to reach an extreme goal, lying far beyond the horizon.

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17 Sep '15
Marketing Objectives and KPI Misalignment

All too often there is a misalignment between the marketing objectives and the KPIs implemented. Here are two examples from my own projects.

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