Lack of clarity prevents your team from over-performing. One sentence on a Post-it note is all it takes to give your team crystal clear strategic goals.
"My marketing team has so much potential, but just lacks the objectives and tools", I recently heard the CMO of an international Internet company say.
As a manager you want to achieve your targets. To make that happen, youâll need a team thatâs fully focused on achieving their own targets, so you can achieve yours.
But how can you achieve that? How can you create a fully focused team, eager to over-perform?
Well, letâs start by getting the problem straight. These numbers pretty much sum up where the difficulties lie, and thus where growth opportunities reside.
- 87% of employees âindicate they could have better accomplished their individual objectives if they had been provided with a clear understanding of the organizationâs planâ
- Two thirds of senior managers canât name their firmsâ top priorities, and neither can their team!
Having a hardworking team is bliss, but if they donât know where theyâre going⊠youâre not going anywhere. If the right working attitude is there, youâll just have to create focus to see results. Hereâs a another clue:
- 71% of goals are incomplete, leaving your team behind all confused.
Itâs time to create some clarity. Itâs time to eliminate the stress over not reaching targets âwhether it is because you donât know what the targets are, or because your team does not know how to reach them.
It is time to use the Definition-of-Success to get everybody aligned, working hard toward achieving crystal clear goals.
Conquer complexity... using post-it notes
Todayâs business environments are complex and confusing. They have a way of distracting us away from pursuing the bigger goals.
Itâs hard enough to scrape different sorts of data from numerous different systems and spreadsheets. But it is downright intimidating to have to keep an overview of âwhat all these numbers meanâ, as you present updated results and reports to management, hoping they wonât ask too many questions.
Surrounded by technology that can handle, give or take, five gazillion calculations per second, the solution is surprisingly simple. Use paper instead.
Get post-it notes and get your strategy clear, once and for all. Start right. Start completing the Definition of Success, and things will soon fall into place. Youâll finally be able to tell how that one presentation relates to that other spreadsheet.
Definition of Success: learn once, use forever
Equip your team with basic goal setting skills. Here is an âold schoolâ recipe thatâs more relevant than ever. Fill in one post-it note for every commercial goal you pursue. You donât need a degree in computer science. Anyone can do it. Just use the Definition of Success to channel your thoughts.
Simple exercise â impressive results
Clients who used the Definition of Success improved their goal setting capabilities greatly! Some pretty impressive results have been achieved, such as 300% profitability increase in 30 days.
We have zillions of real-life examples from customers. Here are three ârandom picksâ of customersâ goal definitions before and after using the Definition-of-Success. Goal setting has just become a simple fill in exercise. We provide the logic; you make it specific to your company - Boom! Results.
Goal Example 1Â â Top of mind
Goal Example 2Â â Brand Health
Goal Example 3Â â Grow footprint
Become 'the definition of successâ yourself
Fill out the Definition of Success and a bright future lies upon you. Complete this simple exercise to set yourself aside from the many that donât structure their goal setting. Take your ToDo list or list of targets for this month, and complete the routine for every goal you want to achieve.
Fill out:
- As aâŠ
- I want toâŠ
- So I canâŠ
- I aim forâŠ
- BeforeâŠ
- TargetingâŠ
- ConcerningâŠ
Do it every time you discuss or set up a goal during meetings. Youâll soon start to achieve your targets on a regular basis, and youâll be able to explain to colleagues exactly how you did it. So youâll look good, on a regular basis.
Want to know how you can structure the individual goals you just defined to form a harmonious whole? Hereâs how to build a Goal Tree!
