Creating marketing accountability is key to making CEOs happy. Here are 5 steps to create accountability and realize favorable marketing ROI, consistently.
Add business value in everything you do on social. Here’s a quick and convenient list of the most popular social media management templates out there.
You can calculate the value of referrals and the threshold for going viral with your content or product. Here is how.
Improve content marketing results by using Personas. Read how Persona based content increased customer engagement six-fold. A compelling Persona ROI overview.
Personas help marketers to create better content and customer experiences. Take a five minute crash course and check these 11 remarkable Persona templates out.
All too often there is a misalignment between the marketing objectives and the KPIs implemented. Here are two examples from my own projects.