Agile marketing works. But beware… it is different from agile development in its practical execution. Understanding the differences between the two is crucial for achieving marketing success.
You want to create value as fast as possible. But how do you calculate “value”? And what is considered “fast”? If you don’t know, let’s estimate.
Let’s face it, Agile marketing will not be that agile if you stick to your old sluggish budget approval processes. Here is how to improve.
In Agile Marketing, the “Daily Stand-Up” is not always done daily, and not always done standing up. But how do Agile marketers meet?
Agile marketers tend to participate in numerous scrum teams per sprint. Here is why you should never join more than six at the same time.
Not all Agile Marketers see the benefits of a User Story. Make your User Story effective and Powerful with this simple tweak.
In Agile Development the main question is “Did we deliver the features?” In Agile Marketing it should be “Did we change customer behavior?”
Do not simply “copy & paste” all Agile development principles to Marketing without making the necessary adjustments for their new habitat.