Marketing
26 Jul '17
Rich Marketer, Poor Marketer

The bestselling book “Rich Dad, Poor Dad” is about personal finance, but it applies to marketing too. Here are 13 one-liners explaining what marketers should learn from the book.

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Marketing
30 May '17
Are Teams Losing Their Focus? Hire a Marketing Strategist

Working with ever more specialist agencies, marketers can drift off course. A full-time marketing strategist can make sure marketing is aligned with business year-round.

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Marketing
08 Dec '16
The ‘Hypothesis-Driven’ Marketing Strategy

The best way to have a good idea is to have a lot of ideas. Continually test and refine a network of hypotheses to keep marketing relevant.

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Stats
03 Nov '16
9 Stats That Prove Strategy Execution is Difficult, and How to Improve

The numbers show leaders struggle to execute strategy. Here’s why all 9 challenges interconnect and how to align strategy execution organization wide.

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Templates
18 Oct '16
The Best Marketing Plan Templates in Excel and Word

An overview of the best FREE and PAID marketing plan templates guaranteed to save you time and raise your budget.

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Marketing
27 Sep '16
Increasing Your Marketing Team Productivity - 6 Ways to Stop Distractions

How many notifications a day is too much? Here are six ways to effectively shield yourself from a notification overdose, so you can remain focused and keep up team productivity.

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Marketing
21 Sep '16
7 KPI Lists to Supercharge Your Content Marketing Strategy

Do you know how effective your content really is? Make every piece of content hit the bulls eye. Craft the best Content Marketing Strategy by using the right Content KPIs.

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Templates
14 Sep '16
The One-Day Marketing Plan Workshop - An Hour-by-Hour Template

Are you busy crafting your marketing strategy? Here is a tried and tested template to create your marketing plan in just 1 day. Try the Hour-by-Hour Workshop Template yourself.

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Marketing
08 Sep '16
How to Craft a Bottom-Up Marketing Strategy

Meet your marketing targets. Create self-organizing marketing teams that continuously align their own goals with your strategy.

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