Good leaders define their KPIs with great care. Here’s how to measure the right thing, and how to measure it right to breed company success.
Meet your marketing targets. Create self-organizing marketing teams that continuously align their own goals with your strategy.
Add business value in everything you do on social. Here’s a quick and convenient list of the most popular social media management templates out there.
Instead of mentioning KPIs, marketing goals resemble to-do lists. Learn how to connect operational tasks to strategic KPIs. In just 3 steps, or even 2…
To know if you're successful, you have to find suitable a way to measure performance. Here is an assessment of 5 of the best Key Performance Indicator (KPI) libraries.
It's 2016 and you're covered in data. Choose your metrics wisely, in four steps. Let your primary objective be your guide in how you measure and what you do.
There are 14 essential attributes of a KPI you need to specify and maintain to make them reliable for your decision-making.
There are many ways to set goals and to manage goals. We selected 5 popular ones for a closer look; MBO, OGSM, SMART, KPI and OKR.
All too often there is a misalignment between the marketing objectives and the KPIs implemented. Here are two examples from my own projects.