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Content MKT
Hasse Jansen, 27 Oct '16

10 Popular Social Media Templates in One Ultimate ‘Greatest Hits’ Template

Experts recommend you include these 7 elements in your social media strategy. We collected all the goodness hidden inside 10 of the most popular social media templates.

93% of B2B marketers use social media content nowadays. This means you’re competing for customer attention against a great many competitors. You’ll really have to bring your A-game to hang on to your piece of the pie, let alone finding the opportunity to take a bite from competitors’ pieces.

To help you save time, we’ve collected all the goodness hidden inside 10 of the most popular social media templates, and put it in one place; right here in this blog. At the end of this 5-minute read you’ll know exactly which elements the ‘big boys’ recommend to include in your social media strategy.

Just because everyone is using social media doesn’t mean you can’t be the best at it. Using our social media strategy ‘Greatest Hits’ template has just made ‘doing social right’ a lot easier.

Just because everyone is using social media doesn’t mean you can’t be the best at it. Click To Tweet

Having just any ‘social strategy’ won’t cut it anymore

Ten years ago, having a decent social media strategy was optional. Nowadays, aligning business goals with social messages across multiple channels is imperative to keep your share.

Faced with the threat of customers focusing attention on your competitors’ sleek social messages instead of yours, 80% of B2B marketers now say they have a social strategy.

Surely, having a strategy is better than not having one. But interestingly, only 32% have actually documented their strategy, which makes it all to easy to fall back to the old adhocracy when nobody’s looking.

Many company’s may have developed some standards at some stages of the social media process. But strategy rarely actually stretches from that one witty tweet all the way down to the company’s bottom line. In fact, only 15% have been able to quantitatively prove the impact of social media. It’s time to change that.

The ‘Greatest Hits’ social media template you need

The only way to get ahead in today’s crowded social space is to align social media efforts top to bottom, and left to right. You’ll need to use the perfect social media strategy template to make that happen. Now there are some impressive templates on offer, but we’re not sure one single template covers all bases.

So what we’ve done is take stock of the 10 social media strategy templates that rank high in Google’s search results and methodically categorized all elements mentioned in every template.

Consequently, an aggregate template based on all the good stuff included in these 10 templates appeared. It’s like a ‘greatest hits’ album compiled at the end of an artist’s career. When you know which elements are most popular, you’ll know which ones you should include in your social media strategy if you want to compete in the social arena.

As you compose your strategy, make sure to include at least a few popular elements to have a solid base. And in addition, maybe pick some less frequently used elements to really make your strategy stand out from the strategy your competition is using.

Or, if you’re feeling ambitious, why not use all 14 elements? We’ve done the counting for you. You know where to find the information you need. It’s your greatest chance at rolling out that superior social strategy, from posting specific tweets to measuring impact on the bottom line.

Your greatest chance at rolling out that superior social strategy... Click To Tweet

The 10 source Social Media Templates

These are the 10 popular templates we used as our sources.

Buffer: “How to Create a Social Media Marketing Strategy From Scratch”

Entrepreneur: “How to Build a Social-Media Strategy That Works”

Social Media Pilot: “9 Tips to Define Better Social Media Strategy for Your Business“

Hootsuite: “How To Create A Social Media Marketing Plan In 6 Steps”

Entrepreneur: “Adopting a Winning Social Strategy”

Sproutsocial: “7 Steps in Creating a Winning Social Media Marketing Strategy”

Cloudnames: “How to make a Social Media Marketing plan”

Hubspot: “How to Create a Sensible Social Media Strategy for Your Business“

Entrepreneur: “The Right (and Wrong) Way to Do Social Media”

HBR: “Fix your social media strategy by taking it back to basics”

Which elements do social media templates have in common?

To remain as methodical as possible, we’ve taken the presence of a clear sub header in one of the original templates as one element. Exceptions aside, of course.

We lined the Social Media Templates on the horizontal axis by mentioning the author company’s name. In the column below each name we’ve listed the sub header titles within that article.

The number in front of each sub header indicates each sub header’s position in the article. So you’ll know exactly where to look in the original article if you want to know more.

Here’s what that looks like in a matrix…

Click image to enlarge

14 different elements surfaced, displayed on the vertical axis. By counting how many times each of the 14 specific Social Media elements were mentioned in 10 templates, we identified what the experts’ favorite Social Media elements are.

Conclusion? 7 Social Media strategy elements show up in half of the 10 highest-ranking Social Media templates.

7 Social Media strategy elements show up in half of the 10 highest-ranking Social Media templates. Click To Tweet

Take a deep breath before you read through the list below. It sums up for you which Social Media elements are key. This is indeed that blog post you’ve always been looking for. It saves you precious time that you can now spend other things…

Keep in mind the element descriptions are our summaries. They are descriptions of the common denominator from each of the individual templates’ element descriptions.

1. Channels, networks (10/10)

Take great care in selecting the appropriate social platforms.

2. Editorial calendar, types of content, posting freq. (8/10)

Use an editorial calendar or content plan to improve timing and posting frequency, and to find most suitable content type for each message.

3. Audience, customers (6/10)

Keep the receiver of your message in the back of your mind at all times.

4. Purpose, business goals, mission (6/10)

Orchestrate social activities based on the commercial goal you pursue.

5. Current social activity audit (5/10)

Research what your social activities and footprint are at this moment, before you undertake new initiatives

6. Voice and character of messages (5/10)

Craft messages to create a signature atmosphere around your brand.

7. Analyze, learn, iterate (5/10)

Monitor how your audience likes messages and experiment to reach higher levels.

8. Automation, scale, consistency (4/10) 

Use tools and standardized processes to do what you’re doing now, but bigger.

9. Look at the competition (4/10) 

Find some best practices and build from there. No need to reinvent the wheel.

10. Fill out profiles, cross posting (3/10)

Create profiles consistent across channels to benefit SEO.

11. Measurable objectives (2/10)

Make sure you decide upon KPIs to know when you’ve achieved success.

12. Align messages cross-department (2/10)

In addition to using a content calendar, involve all departments’ expertise to improve social presence.

13. Engage online, answer promptly (1/10)

Be there for your audience whenever they reach out to you.

14. Landing pages and CTAs (1/10)

Offer customers a warm, personalized blanket to invite them over to your website and to make them feel at home.