We help you transform marketing
MarTech is not about marketing and technology only. It is equally about change. Together we define success, build agile teams and align marketing technology around business goals. We help you transform marketing in two ways:
A well designed MarTech Stack is aligned around the customer, built to achieve business goals and loved by the team.
What is a MarTech Stack?
A MarTech Stack is the set of marketing technology tools that marketers use to execute marketing activities across channels. It's an eco-system of best-of-breed tools that are iteratively added to fulfil a specific need. They often contain multiple sub-stacks, such as content management, collaboration, marketing automation, social media, sales enablement, CRM and performance dashboards.
This is an example of a productivity stack we've built.
"In 2020, content will become marketing's biggest bottleneck"
You need a scalable content engine
MarTech Stacks are vessels for content. With the adoption of marketing technology marketers face a new challenge; how to continuously create relevant content to facilitate the customer journey and feed the marketing automation beast? A content engine is the answer. It is the set of processes, teams, tools and stories that need to be organized to generate valuable content at scale.