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Boardview Insights #44

Hi there,

Choosing KPIs is not a game. If your KPIs aren't relevant, high scores don't matter. 

--- Recent posts ---
6 Fundamental Differences Between Agile Development and Agile Marketing

Do not simply “copy & paste” all Agile development principles to Marketing without making the necessary adjustments for their new habitat.
--- Curated top picks ---
A step-by-step agile marketing guide. This McKinsey article describes what agile marketing teams do, and what agile war-room teams look like
Marketing strategy in 2017. A stats-filled report that shows where top marketers spend their money, what they measure, and what their greatest challenges are

Adding new MarTech is most often initiated by senior team members...
The vast majority of marketers need more than one dashboard to understand overall marketing performance... 
Eliminating collaborative overload. When more than 35% of people you collaborate with want greater access to you, both parties suffer. This article lists 3 things you can do to minimize unnecessary communication

Ready to focus on what matters? Hop right back into the tool...

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