Ship early and often. Don't throw away (potentially) brilliant ideas.
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The Most Popular MarTech Stacks For Content & Ads - Research Results Learn what tool combinations other companies are using to manage Content & Experience, and Advertising. Then optimize your own Martech stack in three steps.
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Choosing between Strategy or Agility is a false dichotomy. Contrary to what some marketers think, Agile is not a strategy in itself. Agile is an instrument of strategy, to help optimize the operational reality of your strategy. A useful reminder.
The systems that enable real-time customer interaction. 8 out of 10 feel that real-time customer interactions across touch points and devices will be extremely important in two years. Proper CRM will be the most important enabler.
When is teamwork really necessary?Teamwork isn't invariably good. Are you managing a high-performing group of individuals or a high-performing team? This article invites you plot how much reporting is required for 8 common team roles.
To visualize who relies on whom to achieve strategic goals, use the Boardview app: