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Boardview Insights #93

Hi there,

There's only so much you can do by patching up your old tech. It's time for a comprehensive, flexible MarTech stack. 

--- Recent posts ---
How to Craft a Bottom-Up Marketing Strategy. Stop wondering what your team is doing and meet your marketing targets. Create self-organizing marketing teams that continuously align their own goals with your strategy.

--- Curated top picks ---
Democratizing martech: distributing power from IT to everyone. As time passes, "citizen technologists" can take over work that used to require experts. This article beautifully describes the implications of this low-end disruption. Fantastic!

Giving every marketer DIY superpowers will cause a huge shift...
As cost drops, production volume and rate of creation skyrocket...
Purpose pays, customers say. Research by Cone shows that 79% of consumers are more loyal to companies that are committed to making a positive impact on the world. To demonstrate Purpose, impeccable CSR is paramount.
Agile Is The Mindset Of The Modern Marketing Organization. Agile marketing is the prioritization of creating value for the customer above all else. This article vividly describes how three brands have done just that.

If only there was a tool that helps you do Agile Marketing perfectly...

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