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Boardview Insights #79

Hi there,

High numbers don't necessarily mean high performance. Choose your KPIs wisely. 

--- Recent posts ---
5 Simple Building Blocks to Create Rock-Solid Marketing Objectives
71% of the marketing objectives are incomplete. Use this simple checklist to make your marketing plan, goals and objectives rock solid.


--- Curated top picks ---
Marketers' Top Industry Concerns For 2018. A compact report from WARC shows what marketers are struggling with when drawing up next year's marketing plan.

Biggest causes for concern, for agencies (dark) and brands (light), are...
What Is Disruptive Innovation? The term shouldn't be used to describe just any product that shakes up the market. Uber isn't a disruptive innovator because they didn't originate from either a low-end (see graph) or new-market foothold.
In 2018, The Entire C-Suite Must Be Data-Savvy. Data has become a shared responsibility across the C-suite. This article lists 5 steps to handle data better: identifying an owner, defining data, mapping stakeholders, and 2 others. 

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