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Boardview Insights #77

Hi there,

Anecdotal evidence isn't everything. Let data guide your business decisions. 

--- Recent posts ---
3 Methods for Effectively Leading Change
Walking a continuously changing path requires a structured approach. Navigate change confidently and in a controlled way with these change management methods.


--- Curated top picks ---
34 Startup Metrics For Tech Entrepreneurs. Practices around how to manage a startup have become more clear over the years. This article lists 34 KPIs that startups can use, including what popular VCs have to say about specific metrics.
CMO's Budgets In 2017. There are 5 key points that can be extracted from the Gartner CMO Spend survey report, according to this short article by Marketing Charts.

% share of total marketing spend is highest for Analytics...
% share of total marketing spend has declined for MarTech...
Balancing 4 Tensions During Strategy Execution. Putting strategy into action requires skillful orchestration of sometimes opposing forces: 1) creativity vs. discipline, 2) top-down control vs. democratization of change, and two others.

If you want to combine creativity and discipline, build a Goal Tree! Back to the tool:

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