MKT vs DEV
22 Dec '15
How to Define Agile Marketing Success

In Agile Development the main question is “Did we deliver the features?” In Agile Marketing it should be “Did we change customer behavior?”

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Marketing
18 Dec '15
How to Report to Management in Agile Marketing

Simplify reporting to management while speaking the language of management. Use the Definition of Success syntax to blow your manager away.

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Marketing
15 Dec '15
The Agile Marketing Plan is Here - the Marketing Plan is Dead

Prevent your marketing plan from becoming outdated before the execution starts. Set up a goal-tree structure and update your agile marketing plan every week.

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Marketing
14 Dec '15
Once Upon a Time There Was a Story About a User

Who is the User in the Agile Marketing User Story? A quick analysis shows two different lines of thought you can follow.

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ROI
10 Dec '15
Persona ROI Case Study - How Personas Help You Close Deals

Improve content marketing results by using Personas. Read how Persona based content increased customer engagement six-fold. A compelling Persona ROI overview.

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Objectives
08 Dec '15
Communicate Your Strategy in 3 Popular Ways

46% of companies have no strategy execution process in place. Learn how the rest uses 9 ways to successfully communicate a strategy and goals.

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MKT vs DEV
04 Dec '15
6 Fundamental Differences Between Agile Development and Agile Marketing

Do not simply “copy & paste” all Agile development principles to Marketing without making the necessary adjustments for their new habitat.

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ROI
01 Dec '15
11 Persona Templates for Starters and Where to Download

Personas help marketers to create better content and customer experiences. Take a five minute crash course and check these 11 remarkable Persona templates out.

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Stats
26 Nov '15
7 Things Persona Templates Tell You to Fill Out

What are the common elements of Persona templates? Our research shows there are 7 key items.

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