Marketing
15 Dec '15
The Agile Marketing Plan is Here - the Marketing Plan is Dead

Prevent your marketing plan from becoming outdated before the execution starts. Set up a goal-tree structure and update your agile marketing plan every week.

Read More
Marketing
14 Dec '15
Once Upon a Time There Was a Story About a User

Who is the User in the Agile Marketing User Story? A quick analysis shows two different lines of thought you can follow.

Read More
ROI
10 Dec '15
Persona ROI Case Study - How Personas Help You Close Deals

Improve content marketing results by using Personas. Read how Persona based content increased customer engagement six-fold. A compelling Persona ROI overview.

Read More
Objectives
08 Dec '15
Communicate Your Strategy in 3 Popular Ways

46% of companies have no strategy execution process in place. Learn how the rest uses 9 ways to successfully communicate a strategy and goals.

Read More
MKT vs DEV
04 Dec '15
6 Fundamental Differences Between Agile Development and Agile Marketing

Do not simply “copy & paste” all Agile development principles to Marketing without making the necessary adjustments for their new habitat.

Read More
ROI
01 Dec '15
11 Persona Templates for Starters and Where to Download

Personas help marketers to create better content and customer experiences. Take a five minute crash course and check these 11 remarkable Persona templates out.

Read More
Stats
26 Nov '15
7 Things Persona Templates Tell You to Fill Out

What are the common elements of Persona templates? Our research shows there are 7 key items.

Read More
Objectives
18 Nov '15
5 Simple Building Blocks to Create Rock-Solid Marketing Objectives

71% of the marketing objectives are incomplete. Use this simple checklist to make your marketing plan, goals and objectives rock solid.

Read More
SMART
12 Nov '15
Goal Management Methods - A 5-minute Crash Course on 5 Classics

There are many ways to set goals and to manage goals. We selected 5 popular ones for a closer look; MBO, OGSM, SMART, KPI and OKR.

Read More