In Agile Development the main question is “Did we deliver the features?” In Agile Marketing it should be “Did we change customer behavior?”
Simplify reporting to management while speaking the language of management. Use the Definition of Success syntax to blow your manager away.
Prevent your marketing plan from becoming outdated before the execution starts. Set up a goal-tree structure and update your agile marketing plan every week.
Who is the User in the Agile Marketing User Story? A quick analysis shows two different lines of thought you can follow.
Improve content marketing results by using Personas. Read how Persona based content increased customer engagement six-fold. A compelling Persona ROI overview.
46% of companies have no strategy execution process in place. Learn how the rest uses 9 ways to successfully communicate a strategy and goals.
Do not simply “copy & paste” all Agile development principles to Marketing without making the necessary adjustments for their new habitat.
Personas help marketers to create better content and customer experiences. Take a five minute crash course and check these 11 remarkable Persona templates out.
What are the common elements of Persona templates? Our research shows there are 7 key items.