Without prioritization and alignment of goals, collaborative business environments can drain resources and lead to your weekends going to waste.
How to define SMART goals? Here is a quick and easy overview of the different variants. Discover your favorite and formulate perfect SMART goals in minutes.
There are 14 essential attributes of a KPI you need to specify and maintain to make them reliable for your decision-making.
Which vendor to pick for your MarTech stack? In one year the amount of MarTech vendors grew with 51% to 1,876. Learn how 21 other marketers composed their stacks.
In Agile Development the main question is “Did we deliver the features?” In Agile Marketing it should be “Did we change customer behavior?”
Simplify reporting to management while speaking the language of management. Use the Definition of Success syntax to blow your manager away.
Prevent your marketing plan from becoming outdated before the execution starts. Set up a goal-tree structure and update your agile marketing plan every week.
Who is the User in the Agile Marketing User Story? A quick analysis shows two different lines of thought you can follow.
Improve content marketing results by using Personas. Read how Persona based content increased customer engagement six-fold. A compelling Persona ROI overview.