Objectives
07 Jan '16
Collaboration Tools - Do They Drive Productivity, or Create Noise?

Without prioritization and alignment of goals, collaborative business environments can drain resources and lead to your weekends going to waste.

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SMART
06 Jan '16
Defining SMART Goals - What Does the SMART Acronym Stand For?

How to define SMART goals? Here is a quick and easy overview of the different variants. Discover your favorite and formulate perfect SMART goals in minutes.

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KPI
31 Dec '15
The DNA of a Trustworthy KPI

There are 14 essential attributes of a KPI you need to specify and maintain to make them reliable for your decision-making.

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MarTech
24 Dec '15
3 Things You Can Learn From 21 MarTech Stacks

Which vendor to pick for your MarTech stack? In one year the amount of MarTech vendors grew with 51% to 1,876. Learn how 21 other marketers composed their stacks.

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MKT vs DEV
22 Dec '15
How to Define Agile Marketing Success

In Agile Development the main question is “Did we deliver the features?” In Agile Marketing it should be “Did we change customer behavior?”

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Marketing
18 Dec '15
How to Report to Management in Agile Marketing

Simplify reporting to management while speaking the language of management. Use the Definition of Success syntax to blow your manager away.

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Marketing
15 Dec '15
The Agile Marketing Plan is Here - the Marketing Plan is Dead

Prevent your marketing plan from becoming outdated before the execution starts. Set up a goal-tree structure and update your agile marketing plan every week.

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Marketing
14 Dec '15
Once Upon a Time There Was a Story About a User

Who is the User in the Agile Marketing User Story? A quick analysis shows two different lines of thought you can follow.

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ROI
10 Dec '15
Persona ROI Case Study - How Personas Help You Close Deals

Improve content marketing results by using Personas. Read how Persona based content increased customer engagement six-fold. A compelling Persona ROI overview.

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